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master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU
2015. urn:nbn:hr:143:137567
Draženović, Tina
Šibenik University of Applied Sciences
Management

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Draženović, T. (2015). DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:137567

Draženović, Tina. "DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:137567

Draženović, Tina. "DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:137567

Draženović, T. (2015). 'DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU', Master's thesis, Šibenik University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:137567

Draženović T. DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:137567

T. Draženović, "DRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:137567

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Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA RADNOM MJESTU
Title (english)CORPORATE SOCIAL RESPONSIBILITY AT THE WORKPLACE
AuthorTina Draženović
MentorTanja Radić Lakoš (mentor)
Committee memberNikolina Gaćina
Committee memberIvana Beljo
Committee memberTanja Radić Lakoš
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U suvremenom društvu sve važniju ulogu u formiranju imidža poduzeća imaju stavovi i očekivanja javnosti koja je postala izrazito osjetljiva na društvenu odgovornost. Društvena odgovornost jedan je od najboljih načina privlačenja i zadržavanja kvalitetne radne snage, osobito visoko obrazovanih, stručnih i kreativnih osoba, što otvara prostor inovacijama koje predstavljaju jedan od glavnih preduvjeta konkuretnosti i dugoročnog opstanka poduzeća. Tvrtke su društveno odgovorne prema svojim zaposlenicima osiguravajući im radna mjesta na kojima ih nitko neće zloupotrebljavati te prisiljavati na prekovremeni rad, omogućujući im konstantan napredak kroz dodatna usavršavanja bilo to na radnom mjestu ili u obrazovanju. Ukoliko se prema zaposlenicima bude odnosilo s društvenom odgovornosti, oni će raditi profitabilnije, imat će više motivacije, a to će utjecati na konačni rezultat njihovog rada.
Abstract (english)
In modern society, the attitudes and expectations of the public have increasingly important role in forming the image of the company, which has become extremely sensitive to social responsibility. Social responsibility is one of the best ways to attract and retain quality employees, especially highly educated, professional and creative people, which creates space for innovations that represent one of the main preconditions for competitiveness and long¬term survival of the company. Companies are socially responsible to their employees by providing those workplaces where they would not be abused and forced to work overtime, allowing them constant progress through additional training at the workplace and on education. If the employee is concerned with social responsibility, they will work more profitable, they will have more motivation, and all that will have an effect on the final result of their work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:137567
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2016-02-03 08:37:22