This paper addresses with the media in the modern tourism. Especially how tourism can be better developed with the help of the media. Nowadays, the process of globalization and the growing number of changes in the tourism market, role of the media is more important than ever. Through the past the basis of tourism promotion was marketing approach tourist subjects but today that is no longer enough. The development of technology, all tourists can by their own revelations on the Internet strongly influence on the development of tourist destinations, and daily there are new ways of marketing to attract potential tourists. Tourism as it exists today can not be imagined without the media that enable easy access to information, reservations for travel and accommodation and the detailed planning of the trip. On the other hand, holders of tourism activities can more easily attract their clients with the assistance of the media by providing them access to their offer more faster and easier. The modern tourist requires experience, news, accessibility, education and activity and therefore it is very important for management to make good marketing strategy which will make modern turist curious and which will inspire him to satisfy his wishes in relation of the planned trip.