Social networks are online services where people communicate with each other. The use of social networks is constantly increasing, as are the number of users. Social networks have become an extremely important channel of communication with customers and are increasingly aware of those who want to achieve better marketing and sales results. Each social network requires an individual and serious approach by community management. Community management is especially important to small and medium enterprises because they can advertise, market, and advertise their products through social networks and receive feedback relatively quickly. The main task of community management is to retain permanent customers and find new customers. Successful community management involves detailed analysis and strategy selection.. Social networks bring with them inovations and changes, which means that strategies need to be changed. The purpose of this final paper is to give an overview of the development of community management and its meaning on social networks.