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undergraduate thesis
Upravljanje rizicima društvenih mreža
2019. urn:nbn:hr:143:544207
Budimir, Gorana
Šibenik University of Applied Sciences
Management

Cite this document

Budimir, G. (2019). Upravljanje rizicima društvenih mreža (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:544207

Budimir, Gorana. "Upravljanje rizicima društvenih mreža." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:544207

Budimir, Gorana. "Upravljanje rizicima društvenih mreža." Undergraduate thesis, Šibenik University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:143:544207

Budimir, G. (2019). 'Upravljanje rizicima društvenih mreža', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 09 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:544207

Budimir G. Upravljanje rizicima društvenih mreža [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2019 [cited 2024 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:143:544207

G. Budimir, "Upravljanje rizicima društvenih mreža", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:143:544207

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Metadata
TitleUpravljanje rizicima društvenih mreža
Title (english)MANAGEMENT CHALLENGES IN SOCIAL NETWORK MANAGEMENT
AuthorGorana Budimir
MentorAna Vukičević (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberIvana Kardum Goleš (član povjerenstva)
Committee memberAna Vukičević (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2019-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže su internetski servisi na kojima ljudi međusobno komuniciraju.Uporaba društvenih mreža je u stalnom porastu kao i broj korsnika istih. Društvene mreže postale su iznimno važan kanal komunikacije s klijentima i toga su u sve većoj mjeri svjesni oni koji žele ostvariti bolje marketinške i prodajne rezultate. Svaka društvena mreža zahtijeva individualni i ozbiljan pristup od strane community menadžmenta. Community menadžment je posebno bitan malim i srednjim poduzetnicima jer putem društvenih mreža mogu reklamirati,plasirati i oglašavati svoje proizvode i relativno brzo imaju povratne informacije.Glavna zadaća community menadžmenta je zadržavanje stalnih i pronalaženje novih korisnika.Uspješan community menadžment podrazumijeva detaljnu analizu i odabir strategije.Društvene mreže sa sobom stalno donose novitete i promjene što znači da je potrebno mijenjati strategije.Cilj ovog završnog rada je predstaviti razvoj community menadžmenta i njegovo značenje na društvenim mrežama.
Abstract (english)
Social networks are online services where people communicate with each other. The use of social networks is constantly increasing, as are the number of users. Social networks have become an extremely important channel of communication with customers and are increasingly aware of those who want to achieve better marketing and sales results. Each social network requires an individual and serious approach by community management. Community management is especially important to small and medium enterprises because they can advertise, market, and advertise their products through social networks and receive feedback relatively quickly. The main task of community management is to retain permanent customers and find new customers. Successful community management involves detailed analysis and strategy selection.. Social networks bring with them inovations and changes, which means that strategies need to be changed. The purpose of this final paper is to give an overview of the development of community management and its meaning on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:544207
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Information Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-15 09:10:38