Business analysis can be measured using various tools. The analysis identifies current state of the company, providing real and objective data on company liquidity, financial stability, indebtedness, business efficiency and profitability defining the symptoms and causes of financial problems in the enterprise. The underlying basis for the analysis is the financial statements: balance sheet, profit and loss account, cash flow statement, statement of changes in equity and notes to financial statements as set out in the Accounting Act. The business analysis in this paper will be based on the example of Podravka d.d .. Podravka Food Industry d.d., Koprivnica was founded in Croatia. Today, it is one of the leading companies in the industry in South East, Central and Eastern Europe. The main business activity is the production of a wide assortment of food and non-alcoholic beverages. It was founded in 1947 on the foundations of the former fruit and vegetable processing plant - Wolf, and later became famous in the country and abroad by producing a universal food supplement - Vegeta, which has been exported to more than 40 countries in all five continents for half a century. Today, Podravka recognizes customers, not only for Vegeta's brand, but also for a number of brands; Dolcela, Lino, Eva, Fant, Kviki, etc. The shares of the Company are quoted on the Official Market of the Zagreb Stock Exchange. As a basis for the research, annual reports for 2015 will be taken into account. The data will be collected on the website of the Zagreb Stock Exchange.