The purpose of writing this final paper is a more detailed understanding of the very concept of marketing and its spontaneous development through market evolution and expansion of consumer needs. Marketing as one of the main philosophies of market understanding is the basis for representing economic situations and products. Marketing has contributed to great changes in market psychology and a better understanding of how and for whom to produce. The paper elaborates and explains how the marketing was understood at the beginning, as it is currently understood and how it is planned to develop and understand in the future. From the very beginning of marketing, the experts were working on; how to present the product or service as itself, without profound focus on the customers needs. The growing development of consumer needs, the emergence of numerous competitors and the presence of the Internet, have changed the way in which the market is perceived. The driving era brought great contributions to the evolution of marketing and its segments as well as the understanding that the most important thing is consumer and deep foresight and understanding of his desires.