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undergraduate thesis
Marketinška evolucija od marketinga 1.0 do marketinga 4.0
2018. urn:nbn:hr:143:585362
Šarić, Andrijana
Šibenik University of Applied Sciences
Management

Cite this document

Šarić, A. (2018). Marketinška evolucija od marketinga 1.0 do marketinga 4.0 (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:585362

Šarić, Andrijana. "Marketinška evolucija od marketinga 1.0 do marketinga 4.0." Undergraduate thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:585362

Šarić, Andrijana. "Marketinška evolucija od marketinga 1.0 do marketinga 4.0." Undergraduate thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:585362

Šarić, A. (2018). 'Marketinška evolucija od marketinga 1.0 do marketinga 4.0', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 26 November 2023, https://urn.nsk.hr/urn:nbn:hr:143:585362

Šarić A. Marketinška evolucija od marketinga 1.0 do marketinga 4.0 [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2023 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:143:585362

A. Šarić, "Marketinška evolucija od marketinga 1.0 do marketinga 4.0", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:585362

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Metadata
TitleMarketinška evolucija od marketinga 1.0 do marketinga 4.0
Title (english)MARKETING EVOLUTION- FROM MARKETING 1.0 TO MARKETING 4.0
AuthorAndrijana Šarić
MentorIvana Bratić (mentor)
Committee memberTanja Radić Lakoš (predsjednik povjerenstva)
Committee memberAna Perišić (član povjerenstva)
Committee memberIvana Bratić (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha pisanja ovog završnog rada je podrobnije razumijevanje samog pojma marketing i ujedno njegovog spontani razvoj kroz evoluciju tržišta i širenje potrošačkih potreba. Marketing kao osnovna filozofija razumijevanja tržišta predstavalja osnovu u reprezentiranju ekonomskih situacija i proizvoda. Marketing je doprinio velikim promjenama u tržišnoj psihologiji i boljem shvačanju što,kako i za koga se treba proizvoditi. U radu je razrađeno i objašnjeno kako se marketing shvačao na početku, kako se shvača trenutno i kako se planira razviti i razumijeti u budučnosti. Od samog početka nastanka marketinga stručnjaci su se bavili kako predstaviti proizvod ili uslugu kao samu bez profundijeg fokusa na želje potošaća. Sve veči razvitka potreba potrošaća, pojavljivanje mnogobrojnih konkurencija i prisustvo interneta, promijenili su pogled na shvačanje tržišta. Pokretačka era je dovela velike doprinose u evoluciji marketinga i njegovih segmenata kao i u shvačanju da je najbitnija stvar sam potrošać i duboko predviđanje i razumijevanje njegovih želja.
Abstract (english)
The purpose of writing this final paper is a more detailed understanding of the very concept of marketing and its spontaneous development through market evolution and expansion of consumer needs. Marketing as one of the main philosophies of market understanding is the basis for representing economic situations and products. Marketing has contributed to great changes in market psychology and a better understanding of how and for whom to produce. The paper elaborates and explains how the marketing was understood at the beginning, as it is currently understood and how it is planned to develop and understand in the future. From the very beginning of marketing, the experts were working on; how to present the product or service as itself, without profound focus on the customers needs. The growing development of consumer needs, the emergence of numerous competitors and the presence of the Internet, have changed the way in which the market is perceived. The driving era brought great contributions to the evolution of marketing and its segments as well as the understanding that the most important thing is consumer and deep foresight and understanding of his desires.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:585362
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-26 09:17:09