This paper describes the purpose of marketing and elements of the marketing mix, with an emphasis on marketing mix taxi Cammeo. Whole marketing covered in this paper are: a bit of marketing, articles marketing, dynamic marketing, definitions, marketing as a concept, as a marketing process, marketing as a scientific discipline, marketing plan and marketing mix: product, price, promotion, sales and distribution, on application taxi Cammeo. It is particularly noted that the elements of marketing mix can not be without each other, and that one company / economy could function requires all four elements. The main objective of the marketing mix is making a profit companies, as well as meeting the needs of consumers.