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undergraduate thesis
ELEMENTI MIX MARKETINGA - TAXI CAMMEO
2016. urn:nbn:hr:143:228387
Pažanin, Magdalena
Šibenik University of Applied Sciences
Traffic

Cite this document

Pažanin, M. (2016). ELEMENTI MIX MARKETINGA - TAXI CAMMEO (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:228387

Pažanin, Magdalena. "ELEMENTI MIX MARKETINGA - TAXI CAMMEO." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:228387

Pažanin, Magdalena. "ELEMENTI MIX MARKETINGA - TAXI CAMMEO." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:228387

Pažanin, M. (2016). 'ELEMENTI MIX MARKETINGA - TAXI CAMMEO', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:228387

Pažanin M. ELEMENTI MIX MARKETINGA - TAXI CAMMEO [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2016 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:143:228387

M. Pažanin, "ELEMENTI MIX MARKETINGA - TAXI CAMMEO", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:143:228387

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Metadata
TitleELEMENTI MIX MARKETINGA - TAXI CAMMEO
Title (english)ELEMENTS OF MARKETING MIX – TAXI CAMMEO
AuthorMagdalena Pažanin
MentorJELENA ŠIŠARA (mentor)
GranterŠibenik University of Applied Sciences
(Traffic)
Šibenik
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad opisuje svrhu marketinga te elemente mix marketinga, s naglaskom na marketinški miks taxi Cammea. Cjeline marketinga obuhvaćene ovim radom su: bit marketinga, predmeti marketinga, dinamičnost marketinga, definicije marketinga, marketing kao koncepcija, marketing kao proces, marketing kao znanstvena disciplina, marketing plan, te marketinški miks: proizvod, cijena, promocija, prodaja i distribucija, na primjeni taxi Cammea. Potrebno je istaknuti da elementi miks marketinga ne mogu jedan bez drugog, te da bi jedno poduzeće/gospodarstvo moglo funkcionirati potrebna su sva četiri elementa. Osnovni cilj marketing miksa je stvaranje profita poduzeća, kao i zadovoljenje potreba potrošača.
Abstract (english)
This paper describes the purpose of marketing and elements of the marketing mix, with an emphasis on marketing mix taxi Cammeo. Whole marketing covered in this paper are: a bit of marketing, articles marketing, dynamic marketing, definitions, marketing as a concept, as a marketing process, marketing as a scientific discipline, marketing plan and marketing mix: product, price, promotion, sales and distribution, on application taxi Cammeo. It is particularly noted that the elements of marketing mix can not be without each other, and that one company / economy could function requires all four elements. The main objective of the marketing mix is making a profit companies, as well as meeting the needs of consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:228387
Study programmeTitle: Undergraduate study in Traffic; specializations in: Traffic, Post Traffic
Course: Traffic
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-03-23 10:09:26