The subject of this paper is the marketing mix and its application in the Ryanair company. The aim is to present application of the marketing mix in practice Ryanair, the Irish low-cost airline based in Dublin. Currently, one of Europe's largest low-cost airline, which flies to 362 lines in 22 countries. It has the highest, and the faintest newest aircraft fleet in Europe. It was founded by the late Irish billionaire Tony Ryan. The first flight airline Ryanair linked the London airport Gaytvik and Watford airport in Ireland by plane with only 15 seats. After the rapid development of Ryanair EasyJet also trying to deepen its network, using a growing fleet to increase the frequency of flights, rather than the number of destinations. For a successful business and the realization of the business benefits of each company, regardless of the activity performed and the size must be used modern scientific and professional achievements. Marketing mix strategy is an essential element in the conduct of economic policy.