As the old saying goes in order to know where we are going, we need to know where we come from, really, there is a lot of truth in that because cultural heritage is part of our lives and everyday life. Cultural heritage is of great importance because it enriches people's lives and is a launcher of cultural and creative sectors, and its most important role is to strengthen social capital. Heritage connects us to our past and helps us understand who we are and how we have developed as a society. It is unique and irreplaceable, and with responsible preservation, we can pass it on to future generations. The modern concept of heritage conservation represents an equal challenge for both intangible and tangible heritage, and today efforts are being made to preserve it through newer technology and multimedia. The Cetina region is located on the border with Bosnia and Herzegovina, connecting the mountains Dinara and Kamešnica. It is rich in natural and cultural heritage. The Cetina region consists of 5 cities/municipalities, namely the city of Sinj, Trilj, Vrlika and the municipalities of Hrvace and Otok. It was named after the Cetina River, which is one of the most important drinking rivers in the Republic of Croatia. The aim of this work is to show the potential of the cultural heritage of the Cetina region, which can be the basis for the development of quality cultural and tourist products and contribute to the improvement of the quality of life in the area.