In Dubrovnik, one of Croatia’s most important tourist cities, cruise tourism has been present for several decades, making the city competitive on an international level. Cruise ships have a significant impact on destinations, particularly in economic terms, as passengers spend on local products, restaurants, services, and excursions, generating income for local businesses and creating new jobs in tourism and related sectors. Cruise tourism also aids in promoting destinations, attracting travelers who often return for longer vacations, thereby strengthening the destination's brand. Cruise ship visits extend the tourist season, as they are not limited to the summer months but spread throughout the year. However, an excessive number of visitors in a short period can lead to overcrowding, reduce the quality of life for local residents, and diminish the experience for other tourists, especially in smaller and historic areas. The negative environmental impact of cruise ships calls for responsible management to mitigate harmful consequences. Despite the challenges, cruise tourism holds development potential, provided its impact on the local community and environment is properly managed.