The primary goal of this paper is a complete analysis of the specialized relationship between sports and the media, with special reference to the print media (newspaper and online articles), radio and television shows. Nowdays, sport is considered a part of mass culture and its importance is growing more, day by day. It is considered to be one of the most profitable branches in the world. In the first part of paper, the emphasis is on the media and then on the analysis itself and the concrete influences of the media on the development of sports. Next part is about historical development of sport. The final part presents possible changes in the relationship between the media and reality, which become part of subject of research in contemporary sociology of sport. Furthermore, they seek to define the roles of sport in society as a whole, the concepts of media, communication and sport with an emphasis on their interrelationship.