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undergraduate thesis
Odnosi s javnošću
2015. urn:nbn:hr:143:765724
Jakelić, Marina
Šibenik University of Applied Sciences
Management

Cite this document

Jakelić, M. (2015). Odnosi s javnošću (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:765724

Jakelić, Marina. "Odnosi s javnošću." Undergraduate thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:765724

Jakelić, Marina. "Odnosi s javnošću." Undergraduate thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:765724

Jakelić, M. (2015). 'Odnosi s javnošću', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:765724

Jakelić M. Odnosi s javnošću [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:143:765724

M. Jakelić, "Odnosi s javnošću", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:765724

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Metadata
TitleOdnosi s javnošću
Title (english)PUBLIC RELATIONS
AuthorMarina Jakelić
MentorIvica Poljičak (mentor)
Committee memberAna Udovičić
Committee memberNikolina Gaćina
Committee memberIvica Poljičak
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-10-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Rad se bavi odnosima s javnošću i promatra ih kao društvenu znanost koja analizira trendove, predviđa posljedice, savjetuje menadžere i provodi planirane programe kako bi se zadovoljio organizacijski i javni interes. Definiraju se funkcije, uloge i zadaci odnosa s javnošću s različitih gledišta. Iako je u svijetu djelatnost odnosa s javnošću razvijenija, u posljednje se vrijeme i u Hrvatskoj primjećuje pozitivan pomak povećanjem broja zaposlenih u javnom sektoru. Objašnjavaju se i definiraju zadaci i područja djelovanja agencija za odnose s javnošću koje uspješne odnose s klijentima mogu temeljiti samo na povjerenju kao ključu kvalitetnog i odanog odnosa. Također, definirana su i znanja i vještine potrebne pojedincu kao djelatniku ovog sektora, a koje zahtijevaju određena i ekonomska, ali i retorička znanja.
Abstract (english)
This final paper deals with public relations and considers them as a social science that analyzes trends, predicts consequences, advises managers and carried out planned programs to meet the organizational and public interest. Functions, roles and tasks of public relations are defined through different viewpoints. Although public relations are more developed worldwide, in recent time in Croatia there can be seen positive developments by increasing the number of employees in the public sector. This paper explains and defines the tasks and areas of activity of the agencies for public relations that base their successful relationships with clients on trust as a key for high-quality and loyal relationship. It also sets out the knowledge and skills necessary to the individual as an employee of the sector, which require specific and economic, but also rhetorical skills.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:765724
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-17 09:30:42