Čovjek je sve više iscrpljivao i uništavao prirodne resurse u nastojanju da ostvari što bolji životni standard, što mu je uvelike omogućila industrijalizacija, koja je ujedno dovela do ekoloških problema i ekološke krize. Promjena načina života izravno je utjecala na potrebu promjene načina poslovanja, na osnovu čega se razvija društveno odgovorno poslovanje. To je poslovna praksa koja predstavlja opredjeljenje tvrtki da dobrovoljno doprinose zajednici uvodeći brigu o društvu i okolišu u svoje poslovanje. Ovim radom prikazat će kakav utjecaj društveno odgovorno poslovanje ima u prirodno - ekološkoj okolini i od kolikog je značaja za očuvanje okoliša.

The man has taken great advantage of natural resources in the attempt to improve his standard of living - mostly empowered by the industrialization which has led us to all sorts of environmental issues and the environmental crisis. The change in lifestyle has directly influenced a change in corporate management which is the basis for corporate social responsibility. Corporate social responsibility is a business practice which represents corporate commitment to voluntarily aid the community by introducing social and environmental care to its management. This thesis aims to show the impact of corporate social responsibility on natural ecological environment with the focus on its importance for environmental protection.