Access restricted to higher education institution's students and staff
master's thesis
LABELING OF CROATIAN PRODUCTS ON THE EXAMPLE OF PRODUCTS ZADAR COUNTY

Tina Rakić
Metadata
TitleOZNAČAVANJE HRVATSKIH PROIZVODA NA PRIMJERU PROIZVODA ZADARSKE ŽUPANIJE
AuthorTina Rakić
Mentor(s)Nikolina Gaćina (thesis advisor)
AbstractCilj i svrha ovog završnog rada je da se upoznamo s proizvodima koji nose oznaku Hrvatska kvaliteta, Izvorno hrvatsko i Hrvatski otočni proizvod u Zadarskoj županiji. U današnje vrijeme većina potrošača smatra da je skuplji proizvod ujedno i kvalitetniji, međutim važnije od cijene proizvoda je njegova oznaka kvalitete. Oznake Hrvatska kvaliteta, Izvorno hrvatsko i Hrvatski otočni proizvod su jamstvo kupcu da se radi o proizvodima visoke kvalitete koji imaju zadatak potaknuti domaće potrošače da kupuju domaće proizvode koji se odlikuju natprosječnom kvalitetom te koji su važni za očuvanje hrvatske tradicije i prepoznatljivosti. Zadarska županija osim što je poznata po svojim kulturnim znamenitostima i prirodnim ljepotama poznata je i po svojim proizvodima nositeljima markice Hrvatska kvaliteta, Izvorno hrvatsko i Hrvatski otočni proizvod. Stanovnici Zadarske županije i otoka u Zadarskom arhipelagu sve više se okreću domaćoj proizvodnji, a sve s ciljem poticanja samozapošljavanja i stvaranja proizvoda natprosječne kvalitete.
KeywordsCroatian Quality Croatian Creation Croatian Island Produc
Parallel title (English)LABELING OF CROATIAN PRODUCTS ON THE EXAMPLE OF PRODUCTS ZADAR COUNTY
Committee MembersJasmina Sladoljev (committee chairperson)
Ana Udovičić (committee member)
Nikolina Gaćina (committee member)
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2016-07-12
Parallel abstract (English)Purpose of this work is to get familiar with the product labeled as Croatian quality, Made in Croatia or Croatian islands from the area of Zadar county. Nowdays most consumers considers more expensive product the better quality one, not thinking about its quality. Quality label Made in Croatia or Croatian islands guarantees to the costumer its high-quality and has a task to encourage domestic consumers to buy local products having in their mind not only the product's quality but also the importance of preservation of Croatian tradition and its recognition. Besides be known for its cultural haretage and its natural beauty, Zadar county is well know for its products, labeled as Croatian quality, Made in Croatia and islands. Residents of Zadar and Zadar's archipelago every year increase the production of local product with tha aim to encourage self-employment and high quality production.
Parallel keywords (Croatian)Hrvatska kvaliteta Izvorno hrvatsko Hrvatski otočni proizvod
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:944786
CommitterNives Paškov Milošević