Communication is the process of sending information to himself or to any other entity, typically through language. In modern society different people communicate in different ways, just like people in different societies around the world and the way people communicate the way they live. Intercultural communication is a form of communication aimed at the exchange of information across different cultures and social groups. Much of the non-verbal behavior is rooted in the culture. One of the biggest challenges of globalization is its impact on culture and society. Business communication can help organizations function better and achieving success in this business. To understand the role of culture in international business communication are key ethnography of communication and interaction sociolinguistics. The great diversity of world cultures make some impossibility for any negotiator, no matter how skilled and experienced.