prikaz prve stranice dokumenta Inoviranje brenda
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master's thesis
Inoviranje brenda
2015. urn:nbn:hr:143:025231
Totić, Antonia
Šibenik University of Applied Sciences
Management

Cite this document

Totić, A. (2015). Inoviranje brenda (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, Antonia. "Inoviranje brenda." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, Antonia. "Inoviranje brenda." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, A. (2015). 'Inoviranje brenda', Master's thesis, Šibenik University of Applied Sciences, accessed 06 March 2025, https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić A. Inoviranje brenda [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2025 March 06] Available at: https://urn.nsk.hr/urn:nbn:hr:143:025231

A. Totić, "Inoviranje brenda", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:025231

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Metadata
TitleInoviranje brenda
Title (english)INNOVATIVE BRAND
AuthorAntonia Totić
MentorMili Razović (mentor)
Committee memberNikolina Gaćina
Committee memberAna Udovičić
Committee memberMili Razović
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Inovacija je uspješno korištenje novih ideja, odnosno preoblikovanje tih ideja kako bi postigle uspjeh na tržištu. Brand stvara trajan identitet i potiče osjećaj korisnosti i povjerenja. Inoviranje branda osigurava korisnicima da ponudu dožive na drugačiji, za njih poseban način. Apple je pravi primjer inoviranja branda i postizanja uspjeha. Poduzeće koje je stvoreno iz garaže danas je jedno od najpoznatijih računalno-tehničkih poduzeća, sa mnogim revolucionarnim postignućima i inovacijama u svijetu, dok BMW ima najcjenjeniju automobilsku industriju. Sa planiranim projektima za budućnost, popularnost ovih brandova će i dalje rasti, sa svojim inovacijama i postignućima u poslovnom smislu.
Abstract (english)
Innovation is the successful use of new ideas or transformation of these ideas in order to achieve success in the market. The brand creates a lasting identity and promotes a sense of usefulness and trust. Innovating brand provides customers to offer a different experience for them in a special way. Apple is a great example of innovation and brand to achieve success. Company, which was created from the garage is today one of the most popular computer-technical companies, with many revolutionary achievements and innovations in the world, while BMW has the most prestigious automotive industry. With projects planned for the future, the popularity of these brands will continue to grow, with its innovations and achievements in the business sense.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:025231
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-02 08:51:46