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INNOVATIVE BRAND
Antonia Totić (2015)
Polytechnic of Sibenik
Management
Cite this document

Totić, A. (2015). Inoviranje brenda (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, Antonia. "Inoviranje brenda." Master's thesis, Polytechnic of Sibenik, 2015. https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, Antonia. "Inoviranje brenda." Master's thesis, Polytechnic of Sibenik, 2015. https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić, A. (2015). 'Inoviranje brenda', Master's thesis, Polytechnic of Sibenik, accessed 22 September 2019, https://urn.nsk.hr/urn:nbn:hr:143:025231

Totić A. Inoviranje brenda [Master's thesis]. Šibenik: Polytechnic of Sibenik; 2015 [cited 2019 September 22] Available at: https://urn.nsk.hr/urn:nbn:hr:143:025231

A. Totić, "Inoviranje brenda", Master's thesis, Polytechnic of Sibenik, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:025231

Metadata
TitleInoviranje brenda
Title (english)INNOVATIVE BRAND
AuthorAntonia Totić
MentorMili Razović (mentor)
Committee memberNikolina Gaćina
Committee memberAna Udovičić
Committee memberMili Razović
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2015-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Inovacija je uspješno korištenje novih ideja, odnosno preoblikovanje tih ideja kako bi postigle uspjeh na tržištu. Brand stvara trajan identitet i potiče osjećaj korisnosti i povjerenja. Inoviranje branda osigurava korisnicima da ponudu dožive na drugačiji, za njih poseban način. Apple je pravi primjer inoviranja branda i postizanja uspjeha. Poduzeće koje je stvoreno iz garaže danas je jedno od najpoznatijih računalno-tehničkih poduzeća, sa mnogim revolucionarnim postignućima i inovacijama u svijetu, dok BMW ima najcjenjeniju automobilsku industriju. Sa planiranim projektima za budućnost, popularnost ovih brandova će i dalje rasti, sa svojim inovacijama i postignućima u poslovnom smislu.
Abstract (english)
Innovation is the successful use of new ideas or transformation of these ideas in order to achieve success in the market. The brand creates a lasting identity and promotes a sense of usefulness and trust. Innovating brand provides customers to offer a different experience for them in a special way. Apple is a great example of innovation and brand to achieve success. Company, which was created from the garage is today one of the most popular computer-technical companies, with many revolutionary achievements and innovations in the world, while BMW has the most prestigious automotive industry. With projects planned for the future, the popularity of these brands will continue to grow, with its innovations and achievements in the business sense.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:025231
Study programmeTitle: Menadžment
Study programme type: stručni
Study level: specijalistički diplomski
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2016-02-02 08:51:46