Access restricted to higher education institution's students and staff
master's thesis
INNOVATIVE BRAND

Antonia Totić
Metadata
TitleInoviranje brenda
AuthorAntonia Totić
Mentor(s)Mili Razović (thesis advisor)
AbstractInovacija je uspješno korištenje novih ideja, odnosno preoblikovanje tih ideja kako bi postigle uspjeh na tržištu. Brand stvara trajan identitet i potiče osjećaj korisnosti i povjerenja. Inoviranje branda osigurava korisnicima da ponudu dožive na drugačiji, za njih poseban način. Apple je pravi primjer inoviranja branda i postizanja uspjeha. Poduzeće koje je stvoreno iz garaže danas je jedno od najpoznatijih računalno-tehničkih poduzeća, sa mnogim revolucionarnim postignućima i inovacijama u svijetu, dok BMW ima najcjenjeniju automobilsku industriju. Sa planiranim projektima za budućnost, popularnost ovih brandova će i dalje rasti, sa svojim inovacijama i postignućima u poslovnom smislu.
Keywordsinnovation brand design car industry computer technology
Parallel title (English)INNOVATIVE BRAND
Committee MembersNikolina Gaćina
Ana Udovičić
Mili Razović
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-11-12
Parallel abstract (English)Innovation is the successful use of new ideas or transformation of these ideas in order to achieve success in the market. The brand creates a lasting identity and promotes a sense of usefulness and trust. Innovating brand provides customers to offer a different experience for them in a special way. Apple is a great example of innovation and brand to achieve success. Company, which was created from the garage is today one of the most popular computer-technical companies, with many revolutionary achievements and innovations in the world, while BMW has the most prestigious automotive industry. With projects planned for the future, the popularity of these brands will continue to grow, with its innovations and achievements in the business sense.
Parallel keywords (Croatian)inovacija brand dizajn automobilska industrija računalna tehnologija
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:025231
CommitterNives Paškov Milošević