Promotion is the process of comunication between companies and costumers with the aim of creating a positive attitude about products and services which costumers should give priority when they`r buying. That means that the basic purpose of promotion is to stimulate products and services placements. In the contemporary tourist market it`s considered that the object of exchange or the object of tourist consummation can be a lot of it. Among them are many services without which it`s impossible to imagine a tourist product, for example that can be transport service, hotel service, etc. Also, the creation of the product or service that will be offered on the tourist market is very important while they will attract the current and potential buyers. This mean that the forerunner of tourism promotion is just a product or service that needs to be created to attract as wide a target audience. It`s really important that marketing promoters make good positioning of products or services in the market, knowing what market needs and who needs a particular product. The goal of tourism is, besides gaining a profit, satisfying the wishes and the needs of the customers. In the promotion of tourism in a particular area, at a local, regional or international level, the tourist board plays a major role. They are trying to promote the product or service that is offered on the market. They are considered like the best and highest quality advertisers and promoters of tourism.