Globalization, easier availability of information, better transport connections in the world have enabled a large number of people around the world to enjoy the former luxury of travel. The negative impact of globalization is manifested in the emergence of mass tourism, which is extremely damaging to tourist destinations. The answer to mass tourism is given by selective or special forms of tourism that successfully disperse tourist demand according to the main motives of travel. Also, they influence the valorization of smaller, once forgotten localities. For successful strategic management, it is important to organize and plan in a tourist destination in order to avoid negative impacts. The aim of the work is to show which positive and negative factors affect a tourist destination with developed party tourism and what are the possibilities of minimizing negative, as well as additional stimulation of positive influences. Examples of destinations used in the work are Ibiza, the destination that is considered to be the first to develop party tourism, and Novalja, which is best known for party tourism in the Republic of Croatia