Tourism today is one of the most profitable and fast-growing sectors that must constantly monitor the trends and demands of consumers. From year to year the tourist offer has to change, the innovations that tourists are increasingly demanding are to be introduced. New experience becomes the main motivation of travel and a unique approach to each guest, and concentration on their demands and preferences will make the guests decide exactly for that offer. With the development of technology there is not a diverse way of advertising and different distribution products and services, the guest is approaching differently and he can easily get the desired information. With the emergence of innovations that are becoming necessary, the ways of doing business travel agencies and tour operators will change, which will need to adapt their offer business to the developing market. The aim of this paper is to determine how much the tour operators and travel agencies business has progressed and what innovations in their area of business have emerged, to determine whether the tourism offer is moving in a positive direction and to determine how crucial technology is for the survival of the tour operators and travel agencies on the market.