Marketing in general and marketing in tourism have two different meanings. Marketing in tourism means setting different goals that have to be real, measurable and achieveable. At their planning it is necessary to pay attention to particularities of marketing which are characteristics of tourist offer, demand, consumption and tourist purchase. Moreover, it is important to define a position that is going to be reached and strategies that will lead to their realisation and achievement of set goals. Promotion as one of the elements of marketinfg mix plays a significant role in positioning a tourist destination on tourism market as well as in creating its image. In doing this it uses different activities and resources depending on age group it addresses and its other characteristics. Every destination is different in its own ay, but there are stil some characteristics that are the same for every one of them. When planning tourist destinations the most important features are tourists needs that have to be satisfied and making a perfect combination of different material and immaterial components which will provide their gratification. Usually those are attractions, receptive capacity, activities and other services. Omiš as a tourist destination is a perfect combination of everything already mentioned and it deals perfectly with tourists needs and desires which can be seen from increasing number of visitors each year.