This paper shows the importance of a continuum of good communication relations in the organization as one of the fundamental conditions for the successful operation of the organization and the successful launch of the organization in the market. In order to reach the conclusions discussed the scientific literature in which focused on exploring communication processes in the organization, and the role of managers and workers as the main actors of the communication process. The communication refers to the organization and between the organization and the business partners based on building communication channels in accordance with the objectives organization. Construction and maintenance of the continuum of good communication relations in the organization can more easily achieve the goals of the organization. The organization should strive for the ideal model of good communication which prevents problems, delays, lack of understanding and other obstacles in the communication process within the organization. All parts of the communication process are equally important, and giving appropriate meaning to each of them achieved continuum of good communication relationship.