The non-profit sector is an important part of society and its primary goal is to achieve social benefits and to serve the public. What makes it an exception to other organizational sectors is that the primary goal is not to make a profit, although profit itself is necessary to achieve the set goals. It is important to note that in the non-profit sector, a common term is the difference between income and expenses, which by law are directed to the improvement of activities. The basic terms that determine the social role of non-profit organizations are social actions, bureaucracy, social changes, social networks, social capital, lobbying, socialization, solidarity and others. We can say that it is directed towards general and civic goals. In order to achieve some changes, especially changes for the better, non-profit organizations will carry out social actions that will network into social networks that represent individuals and groups connected to one or more social ties. One of the important non-profit organizations are tourist boards whose goal is the coordination of key tourism development activities for the promotion and marketing of the destination. For example, the tourist board of the Šibenik-Knin County is treated in the paper.