Strategic management of a modern organization is crucial for its success and sustainability in a dynamic business environment. This process includes analyzing the environment, setting SMART goals, developing and implementing strategies, and continuous monitoring and adaptation. Environmental analysis includes an assessment of external and internal factors that may affect the organization. Setting goals is important in order to direct the organization towards the desired outcome, and developing strategies enables the achievement of these goals. Implementation of strategies requires coordination and mobilization of resources and change management. Continuous monitoring and adaptation enable the organization to remain agile and competitive. Through successful strategic management, organizations can achieve their goals, create competitive advantages and achieve long-term success. The goal of the research is a deeper understanding of the process of strategic management of a modern organization in order to identify key success factors and develop guidelines for improving the performance and sustainability of organizations in a dynamic business environment.