Globalization represents the process of increased international integration in economy, culture and politics. These aspects are intertwined, so it is impossible to separate them. The impact of globalization on strategic management includes the analysis of changes in the business strategies of companies caused by globalization. The impact of global trends on strategic decision-making, the impact of technological innovations, cultural differences and economic dynamics on strategic management in the context of the global market is analyzed. Increased international connectivity leads to great competition on the global market, so companies need to adapt their business strategies in order to effectively deal with opportunities and challenges on the market. Managers need to adapt products and services to local preferences, effectively manage innovation, adhere to international standards and effectively manage costs. In addition to bringing prosperity, globalization also has its negative effects. Globalization can bring benefits if it is managed legally. All in all, aligning globalization with appropriate strategies is essential for successful business in the global market.