Environment is more-meaning expression which includes the totality of appearances and factors which surround some system or organism, and directly or indirectly affect on its activity,behavior and development. External environment includes these dimensions or parts of environment which indirectly affect on company. External environment seperates on two segments, and that segments are:social environment andbusiness environment (or environment of task).As opposed to general environment which is „to far“ from companyand defined as weaker, business environment is in the immediate vicinity of company. Business environment (or environment of task) consists nine crucial parts. That parts are: suppliers, customers-consumers, competitors, shareholders, staff and unions, creditors, government (state) organizations, social organizations (community) and professional associations. Example processed in this paper is hotel „Art“, the business unit in composition of company Pupa d.o.o. which has seat in Slavonski Brod. The goal of this paper is to show the parts of the external environment directly depends on market success, survival and long-term development.