Agritourism in Croatia in terms of natural and cultural resources has not been developed to the extent it should be. This paper is based on the County of Bjelovarsko-Bilogorske, located in the center of continental Croatia, which has an abundance of resources necessary for the development of this type of tourism. Due to its agricultural tradition, geographical location and favorable traffic position, the county has an exceptional opportunity to develop and promote this type of tourism. Agritourism is based on the environment, tradition, family and connection and constant interaction with visitors, and contributes to the recognition and competitiveness of the market. The development of this type of tourism needs to be encouraged because of its many positive effects. Primarily protection of the environment, special landscapes, historical and cultural heritage. Likewise, the development of agritourism in the county is important for reducing unemployment rates, increasing income, increasing population satisfaction and their quality of life. Croatia has the potential to offer a different and competitive product based on indigenous culture, natural resources and tradition.