Most people nowadays is introduced with the terms with the term marketing, and it is often associated with terms such as sales and advertising, and although it is true that marketing incorporates these elements, it is still necessary to point out that marketing encompasses much more activity. Specifically, marketing encompasses a number of activities that enable producers to connect with consumers. In order to meet the needs and desires of both manufacturers and consumers, a marketing mix needs to be defined. The final paper defines marketing, marketing stages and marketing management, as well as the marketing mix and its elements: product, price, promotion and distribution. Specifically, the basic characteristics of each element of the marketing mix are outlined, as well as the basic characteristics of the environmental factors that affect the individual elements and thus determine their existence and understanding. Furthermore, according to the example selected, the history of Ledo d.d. and the basic elements of a marketing mix on the example of a company. It lists the product chronology, the ways in which the company determines the prices for its products, how it is marketed, and the ways in which it is distributed.