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master's thesis
INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA
2017. urn:nbn:hr:143:888097
Chiabov, Đorđe
Šibenik University of Applied Sciences
Management

Cite this document

Chiabov, Đ. (2017). INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:888097

Chiabov, Đorđe. "INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:888097

Chiabov, Đorđe. "INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:888097

Chiabov, Đ. (2017). 'INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA', Master's thesis, Šibenik University of Applied Sciences, accessed 20 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:888097

Chiabov Đ. INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 November 20] Available at: https://urn.nsk.hr/urn:nbn:hr:143:888097

Đ. Chiabov, "INOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:888097

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Metadata
TitleINOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA
Title (english)INOVATIONS IN BRANDING OF TOURIST DESTINATIONS
AuthorĐorđe Chiabov
MentorMili Razović (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turistički proizvod mora biti privlačan turistima, a što je bolje od toga nego brendirani proizvod. Turisti u današnjem vremenu nisu skloni posjetama destinacijama čije su usluge u fazi zrelosti, već onima koji nude originalne, brendirane i inovirane proizvode i usluge,tj one koji odgovaraju njihovim potrebama i očekivanjima i koje pružaju jedinstven doživljaj. U budućnosti će se nastaviti trend inoviranih brendiranih usluga i turisti će biti ti koji će utjecati na stvarnje inovacija koje će diktirati promjene u turističkom sektoru. Povećana dostupnost interneta širom svijeta i kreiranje turističkih web (fb, twiter,instagram) stranica putem kojih je moguća dvosmjerna komunikacija uveliko su doprinijeli stvaranju novih načina razmjene informacija između turista, agencija,poduzeća itd. Ovaj način komunikacije je smanjio troškove marketinga,ali i doveo do veće samostalnosti turista.
Abstract (english)
Tourist product must be attractive to tourists, and what is better then branded product. Tourists nowdays are not estatic in visiting destinations that are in growth phase. They tend to visit destinations that are allready branded, original and have inovative products and services. Ones that match their needs and expectations and give them unique experience. In future, trend of branded and inovative services will continue that will affect making of inovations that will dictate changes in tourist sector. Growth of availability of internet world wide and creating of tourist web pages (fb, twitter, instagram) which allow two way comunication largely affected new ways in trading informations between tourists, agencies, firms ect. This way of comunication has lowered costs of marketing, but brought bigger independency to tourists
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:888097
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-10 08:05:52