prikaz prve stranice dokumenta Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini
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master's thesis
Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini
2015. urn:nbn:hr:143:219539
Silov, Jelena
Šibenik University of Applied Sciences
Management

Cite this document

Silov, J. (2015). Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:219539

Silov, Jelena. "Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:219539

Silov, Jelena. "Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:219539

Silov, J. (2015). 'Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini', Master's thesis, Šibenik University of Applied Sciences, accessed 30 March 2024, https://urn.nsk.hr/urn:nbn:hr:143:219539

Silov J. Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2024 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:143:219539

J. Silov, "Analiza ponašanja potrošača na primjeru konobe vinoteke Pelegrini", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:219539

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Metadata
TitleAnaliza ponašanja potrošača na primjeru konobe vinoteke Pelegrini
Title (english)ANALYSIS OF CONSUMER BEHAVIOUR IN THE CASE OF WINE BAR AND CELLAR „PELEGRINI“
AuthorJelena Silov
MentorJelena Šišara (mentor)
Committee memberDivna Goleš
Committee memberIvica Poljičak
Committee memberJelena Šišara
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu je obrađena tema ponašanja potrošača. S obzirom na ponašanje potrošača u današnje vrijeme gdje ključnu ulogu o proizvodu igraju obitelji, prijatelji, okruženje i mediji u radu se analiziralo poslovanje restorana Pelegrini, njegov način prodaje proizvoda i usluge. Kada govorimo o Pelegriniju možemo reći da je on sve osim samo još jednog uslužnog objekta na tržištu. Svojim radom i inovacijama postiže vrhunsku prodaju i konkurentnost na tržištu. Rad obuhvaća analizu potrošača i njihovo ponašanja u svezi odabiranja proizvoda, koji sve faktori utječu na njihovu odluku.
Abstract (english)
This paper deals with the consumer behaviour. With regard to consumer behaviour today where the key role of product is family, friends, environment and media, the paper analyzed the restaurant business Pellegrini, his way of selling products and services. When we talk about Pelegrini we can say that it is anything but just another service facility on the market. His hard work and innovation are resulting in superior sales and market competitiveness. The paper includes an analysis of consumers and their behaviour in relation to selection of products, and which are all the factors that influence their decision.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:219539
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-04 09:31:40