prikaz prve stranice dokumenta ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU
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undergraduate thesis
ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU
2020. urn:nbn:hr:143:676238
Parallangaj, Albijan
Šibenik University of Applied Sciences
Management

Cite this document

Parallangaj, A. (2020). ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:676238

Parallangaj, Albijan. "ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:676238

Parallangaj, Albijan. "ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:676238

Parallangaj, A. (2020). 'ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:676238

Parallangaj A. ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:143:676238

A. Parallangaj, "ALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:676238

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Metadata
TitleALATI DIGITALNOG MARKETINGA U PROMOCIJI VELEUČILIŠTA U ŠIBENIKU
Title (english)DIGITAL MARKETING TOOLS IN THE PROMOTION OF THE POLYTECHNIC IN ŠIBENIK
AuthorAlbijan Parallangaj
MentorDanijel Mileta (mentor)
Committee memberFrane Urem (predsjednik povjerenstva)
Committee memberMilan Hrga (član povjerenstva)
Committee memberDanijel Mileta (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-10-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svakodnevnim razvojem računalne tehnologije Internet postaje primarna potreba. Samim time, nikada nije bilo lakše doći do informacija budući da je čovjeku puno toga dostupno na internetskim stranicama. Zbog velike raširenosti Internet se sve češće koristi u promociji usluga ili proizvoda. Društvene su mreže promijenile način komunikacije i provođenja marketinških strategija. One predstavljaju koristan alat za izgradnju kvalitetnog odnosa između kupca, s jedne strane, te prodavača s druge. Internet oglašavanje prednjači nad ostalim oblicima oglašavanja zbog svoje niske cijene, kratkog vremena formiranja oglasa te mogućnosti obraćanja ciljnoj skupini. Zbog sve većeg eksplozivnog rasta, broja korisnika i popularnosti, marketinški stručnjaci preporučuju i ulažu napore u korištenje društvenih mreža kao uspješne marketinške strategije. Korištenjem društvenih mreža na ispravan način ostvaruju se brojne prednosti. Promocija ima funkciju informiranja, ubjeđivanja i utjecanja na potrošačeve odluke u kupovini. Djelovanje promocije, kao elementa marketinškog miksa, prikazat će se na konkretnom primjeru, odnosno na promociji Veleučilišta u Šibeniku.
Abstract (english)
With the daily development of computer technology, the Internet is becoming a primary need. Consequently, it has never been easier to get information since a lot of things are available on a website. Due to its widespread use, the Internet is increasingly used in the promotion of services or products. Social networks have changed the way we communicate and implement marketing strategies. They are a useful tool for building a quality relationship between the buyer, on the one hand, and the seller, on the other. Internet advertising is ahead of other forms of advertising due to its low price, short ad creation time and the ability to reach the target group. Due to the growing explosive growth, number of users and popularity, marketing experts recommend and make efforts to use social networks as a successful marketing strategy. There are many benefits to using social media in the right way. Promotion has the function of informing, persuading and influencing consumer purchasing decisions. The effect of the promotion, as an element of the marketing mix, will be shown on a concrete example, the promotion of the Polytechnic of Šibenik.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:676238
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Information Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-20 08:54:56