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undergraduate thesis
UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA
2020. urn:nbn:hr:143:548540
Meštrović, Josipa
Šibenik University of Applied Sciences
Management

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Meštrović, J. (2020). UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:548540

Meštrović, Josipa. "UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:548540

Meštrović, Josipa. "UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA." Undergraduate thesis, Šibenik University of Applied Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:143:548540

Meštrović, J. (2020). 'UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:548540

Meštrović J. UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2020 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:143:548540

J. Meštrović, "UPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:143:548540

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Metadata
TitleUPRAVLJANJE MARKETINGOM NA PRIMJERU STORIES, CROATIAN UNIQUE HOTELA
Title (english)MARKETING MANAGEMENT ON THE EXAMPLE OF STORIES CROATIAN UNIQUE HOTELA
AuthorJosipa Meštrović
MentorJelena Šišara (mentor)
Committee memberDivna Goleš (predsjednik povjerenstva)
Committee memberTanja Radić Lakoš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada je prikazati na koji se način upravlja marketingom u hotelijerstvu i to na primjeru hotela Life Palace iz Šibenika koji posluje unutar grupacije Stories Croatian Unique Hotels. Hotel Life Palace je jedan od prepoznatljivih hotela u Šibeniku jer se nalazi u samom centru grada i to u renesansnoj građevini koja tom hotelu daje posebnu draž. Upravo poslovanje pod grupacijom Stories, hotelu Life Palace je omogućena učinkovitija promocija jer se na taj način dokazuje kako je riječ o hotelu koji nudi posebne proizvode/usluge. Korona kriza je potakla probleme poslovanja diljem svijeta, pa tako i hotela Life Palace. Ipak, kvalitetnom promocijom, suradnjom sa lokalnom vlasti, trenutna turistička sezona je izvan svih očekivanja. To je samo rezultat učinkovitog marketinga, kao i suradnje sa lokalnom vlasti, turističkim zajednicama grada Šibenika i Županije. Takva suradnja bi se trebala nastaviti i dalje unaprjeđivati ponudu, ali i stručnost i osposobljenost zaposlenika.
Abstract (english)
The subject of the paper is to show how marketing is managed in the hotel industry on the example of the Life Palace Hotel from Šibenik, which operates within the group Stories Croatian Unique Hotels. Hotel Life Palace is one of the recognizable hotels in Šibenik because it is located in the city centre in a Renaissance building that gives this hotel a special charm. It is the business under the Stories group that enables the more efficient promotion of the Life Palace hotel, as this proves that it is a hotel that offers special products / services. The corona crisis has triggered business problems around the world, including the Life Palace Hotel. However, with quality promotion, cooperation with local authorities, the current tourist season is beyond all expectations. This is just the result of effective marketing, as well as cooperation with local authorities, tourist boards of the city of Šibenik and the County. Such cooperation should continue to further improve the offer, but also the expertise and training of employees.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:548540
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 11:38:09