prikaz prve stranice dokumenta ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA
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master's thesis
ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA
2018. urn:nbn:hr:143:895945
Strika, Tamara
Šibenik University of Applied Sciences
Management

Cite this document

Strika, T. (2018). ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:895945

Strika, Tamara. "ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:895945

Strika, Tamara. "ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA." Master's thesis, Šibenik University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:143:895945

Strika, T. (2018). 'ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA', Master's thesis, Šibenik University of Applied Sciences, accessed 17 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:895945

Strika T. ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2018 [cited 2024 December 17] Available at: https://urn.nsk.hr/urn:nbn:hr:143:895945

T. Strika, "ULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:143:895945

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Metadata
TitleULOGA STRATEŠKOG MARKETINGA U TURIZMU NA PRIMJERU GRADA ŠIBENIKA
Title (english)THE ROLE OF STRATEGIC MARKETING IN TOURISM ON EXAMPLE OF THE ŠIBENIK CITY
AuthorTamara Strika
MentorJelena Šišara (mentor)
Committee memberJasmina Sladoljev (predsjednik povjerenstva)
Committee memberIvana Kardum Goleš (član povjerenstva)
Committee memberJelena Šišara (član povjerenstva)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavna ideja i misao vodilja ovog rada je prikazati koliki utjecaj strateški marketing moţe imati na turizam grada, konkretno Šibenika. Budući da je okolina toliko promjenjiva, osnova napretka je izgradnja što elastiĉnije turistiĉke ponude i ĉitavog gospodarstva koje se moţe u kratkom vremenu djelotvorno preusmjeriti na zadovoljenje novih potreba izraţenih na trţištu. Koliko je vaţno da sve relevantne institucije grada u svrhu turizma rade zajedno i sinkronizirano te da se jasno istakne cilj promidţbe. Šibenik, kao „grad festivala“ bio je na odliĉnom putu da postane jedna od boljih ispriĉanih marketing priĉa.
Abstract (english)
The main idea and the guiding principle of this paper is to show how much influence strategic marketing can have on the city's tourism, specifically Sibenik. Since the environment is so variable, the foundation for progress is building as flexible as possible the tourist offer and the entire economy that can be diverted in a short time to meet the new needs on the market. How important it is that all relevant institutions of the city for the purpose of tourism work together and are synchronized, and that the goal of promotion is clearly highlighted. Sibenik, as the "festival city", was on the brilliant path to becoming one of the best-selling marketing stories
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:895945
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-14 06:41:03