Access restricted to higher education institution's students and staff
master's thesis
COMMUNICATION WITH CONSUMERS THROUGH SALES PROMOTION IN THE CASE OF COMPANY LEDO D.D.

Branka Rak
Metadata
TitleKOMUNIKACIJA S POTROŠAČIMA KROZ UNAPREĐENJE PRODAJE NA PRIMJERU PODUZEĆA LEDO D.D.
AuthorBranka Rak
Mentor(s)Jelena Šišara (thesis advisor)
AbstractU radu je obrađena marketinška komunikacija s naglaskom na unapređenje prodaje. S obzirom na važnost marketinške komunikacije za uspjeh poduzeća u radu se analizira marketinška komunikacija poduzeća Ledo d.d., s posebnim osvrtom na unapređenje prodaje kao jednog od elemenata marketinške komunikacije. Govoreći o Ledu d.d. u kontekstu teme unapređivanja prodaje kroz komunikaciju s potrošačima, može se reći da Ledo izvrsno postiže ciljeve istog, što se može sagledati u brojnim marketinškim kampanjama, u koje su nerijetko uključeni i potrošači, na što se oni odazivaju u velikom broju, a sve to utječe na unapređenje prodaje.
Keywordsice cream communications sales promotion
Parallel title (English)COMMUNICATION WITH CONSUMERS THROUGH SALES PROMOTION IN THE CASE OF COMPANY LEDO D.D.
Committee MembersMili Razović
Gina Lugović
Jelena Šišara
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-09-28
Parallel abstract (English)The work deals with marketing communication with emphasis on sales promotion. The work analyzes marketing communications of company Ledo dd, with a special focus on sales promotion as one of the elements of marketing communications given the importance of marketing communications for the success of companies. Speaking of Ledo dd in the context of the topic of improving sales through communication with consumers, it can be said that Ledo perfectly achieves the goals of the same, as can be seen in a number of marketing campaigns, which are often involved consumers, to which they respond in large numbers, and all of this affects the sales promotion.
Parallel keywords (Croatian)sladoled komunikacija unapređenje prodaje
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:986244
CommitterNives Paškov Milošević