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master's thesis
INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA
2015. urn:nbn:hr:143:424795
Marić, Ana
Šibenik University of Applied Sciences
Management

Cite this document

Marić, A. (2015). INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:424795

Marić, Ana. "INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:424795

Marić, Ana. "INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:424795

Marić, A. (2015). 'INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA', Master's thesis, Šibenik University of Applied Sciences, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:143:424795

Marić A. INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:143:424795

A. Marić, "INOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:424795

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Metadata
TitleINOVACIJE I INOVATIVNI PROIZVODI I USLUGE - APPLE, CLUB MED, GOOGLE, MOTOROLA
Title (english)INNOVATIONS AND INNOVATIVE PRODUCTS AND SERVICES - APPLE, CLUB MED, GOOGLE, MOTOROLA
AuthorAna Marić
MentorIvana Žilić (mentor)
Committee memberDivna Goleš
Committee memberAna Perišić
Committee memberIvana Žilić
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Inovacije su stalno potebne kako bi opstali na ovom konkurentskom tržištu. Najbolji brendovi to znaju stoga uvijek rade na inoviranju postojećih i stvaranju novih proizvoda, te potvrđivanju zbog čega su postali svjetski brendovi. Predstaviti proizvod na način da ljudi misle kako ga moraju kupiti i imati je umijeće koje znaju samo najbolji. Spojiti nespojive stvari na način da rade izvrsno je talent koji karakterizira najbolje inovatore. Kompanije koje žele ostati na vrhu moraju pratiti promjene koje se događaju i ne smiju si dopustiti da zaostaju za konkurencijom. Biti brend je težak proces koji zahtijeva konstantno usavršavanje i težnju za izvrsnošću. U tome svemu veliku ulogu imaju ljudi koji su često i glavni pokretač kompanije.
Abstract (english)
Innovations are constantly necessary in order to survive on this competitive market. Best brands know that so they always work on innovating existing and creating new products as well as confirming why they’ve become world brands. Introducing products in a way that people think that they must buy it and have it is a skill only the best have. Combine incompatible things in a way that they work excellent is a talent that characterize best innovators. Companies in order to stay on top must observe changes that happen and must not allow themselves to fall behind the competition. Being brand is a difficult process which requires constant improvement and tendency to excellence. Big part of that have people which are often the main engine of company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:424795
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-02-08 10:24:18