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undergraduate thesis
UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA
2017. urn:nbn:hr:143:255197
Mataga, Monika
Šibenik University of Applied Sciences
Management

Cite this document

Mataga, M. (2017). UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:255197

Mataga, Monika. "UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:255197

Mataga, Monika. "UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:255197

Mataga, M. (2017). 'UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:143:255197

Mataga M. UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:143:255197

M. Mataga, "UTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:255197

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Metadata
TitleUTJECAJ VELIČINE I POZICIJE BANNERA NA KONVERZIJU KORISNIKA
Title (english)INFLUENCE OF BANNERS SIZE AND POSITION ON USER’S CONVERSION RATE
AuthorMonika Mataga
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Banner predstavlja oblik oglašavanja putem interneta te je u stvari svojevrsna internetska reklama određenoga proizvoda ili usluge. U prošlosti je bio jedini, a razvojem tehnologije dugo i najpopularniji oblik oglašavanja. Međutim, nove tehnologije, zahtjevnost i konkurentnost tržišta, kao i sve veće i promjenjivije potrebe krajnjih potrošača dovele su do njegove sve slabije upotrebe. Cilj ovoga rada jest dati uvid u važnost kvalitetne komunikacije pri oglašavanju i prezentiranju određene usluge ili proizvoda. Svrha ovoga rada jest ukazati na probleme standardizacije bannera da bi se potakla njegova češća i efikasnija upotreba. Nadalje, u radu će se dati uvid u važnost komunikacije i njezina razvoja, kao i njezina korištenja u svrhu promocije i oglašavanja, posebno putem interneta. Naposljetku, prikazat će se brojne prednosti, ali i nedostatci koje nudi internet kao masovni medij, te će se posebna pažnja posvetiti karakteristikama, prilagodljivosti, funkcionalnosti i utjecaju bannera na današnji internetski marketing.
Abstract (english)
Banner represents a kind of advertising of a particular product or service on the Internet. In the past, for a long period of time it was the only and, regardless of the technological improvement, the most popular form of advertising. However, new technologies, demanding and competitive markets, as well as ever-changing consumer demands have led to its scarce use. Therefore, the aim of this paper is to explore reasons and causes that have influenced their unpopularity, as well as give better insight into the importance of quality communication in the field of product and service advertisement and presentation. The purpose of this thesis is to point out the problems of banner standardization, in order to encourage its more frequent and efficient use. Due to the qualitative research, one will have insight into the importance of communication and its development, as well as its use for the promotion and advertising, especially via the Internet. Finally, many advantages and disadvantages of the Internet as a mass media will be presented, and special attention will be given to the features of banners, their adaptability, functionality, and impact that they have on today’s internet marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:255197
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-15 11:53:52