prikaz prve stranice dokumenta Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka
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master's thesis
Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka
2015. urn:nbn:hr:143:051853
Jovanović, Mirna
Šibenik University of Applied Sciences
Management

Cite this document

Jovanović, M. (2015). Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:051853

Jovanović, Mirna. "Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:051853

Jovanović, Mirna. "Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka." Master's thesis, Šibenik University of Applied Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:143:051853

Jovanović, M. (2015). 'Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka', Master's thesis, Šibenik University of Applied Sciences, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:143:051853

Jovanović M. Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:143:051853

M. Jovanović, "Razvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:051853

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Metadata
TitleRazvoj ruralnog turzma temeljen na brandu Nacionalnog parka Krka
Title (english)DEVELOPMENT OF RURAL TOURISM BASED ON THE BRAND OF KRKA NATIONAL PARK
AuthorMirna Jovanović
MentorJelena Šišara (mentor)
Committee memberDivna Goleš
Committee memberIvica Poljičak
Committee memberJelena Šišara
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2015-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad se bavi sve popularnijim i traženijim oblikom turizma, a to je ruralni turizam. Današnji ubrzan i stresan način života je pogodovao da ljudi sve više za odmor traže destinacije koje će im pružiti bijeg od svakodnevnice i mir, a ruralni prostor je idealan za to. Ruralno područje oko Nacionalnog parka Krka je nedovoljno iskorišteno s obzirom na to da je posjećenost samog parka svake godine sve veća. Temeljni problem su smještajni kapaciteti kojih ima nedovoljno na tom prostoru. Potrebno je ulagati u seoska domaćinstva kako bi se posjetitelji mogli zadržati nekoliko dana na toj lokaciji, a time bi se doprinijelo oživljavanju i razvitku lokalnog područja. Potrebno je brandiranje i stvaranje jedinstvene ponude koja će privući sve veći broj posjetitelja, ali na način da se ne ugrožava održivost područja.
Abstract (english)
The paper deals with the increasingly popular and sought after form of tourism, which is the rural tourism. Today’s rapid and stressful way of life has made it easier for people all overlooking for vacation destinations that will allow them to escape from everyday life and peace, and the rural area is ideal for this. The rural area around Krka National Park is insufficiently utilized even due to the fact that the visits to the park itself are increasing each year. The fundamental problem is the lack of accommodation facilities in this area. It is necessary to invest in rural households to enable visitors to stay a few days at the site, and thus to contribute to the revival and development of the local area. It is necessary to create a unique branding and offers that will attract an increasing number of visitors, but in a way that does not jeopardize the viability of the area.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:143:051853
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noterural tourism; rural destination; rural household; brand; branding
Created on2016-02-08 10:14:31