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master's thesis
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INOVATIONS IN BRANDING OF TOURIST DESTINATIONS
Đorđe Chiabov (2017)
Polytechnic of Sibenik
Management
Metadata
TitleINOVACIJE U BRENDIRANJU TURISTIČKIH DESTINACIJA
AuthorĐorđe Chiabov
Mentor(s)Mili Razović (thesis advisor)
Abstract
Turistički proizvod mora biti privlačan turistima, a što je bolje od toga nego brendirani proizvod. Turisti u današnjem vremenu nisu skloni posjetama destinacijama čije su usluge u fazi zrelosti, već onima koji nude originalne, brendirane i inovirane proizvode i usluge,tj one koji odgovaraju njihovim potrebama i očekivanjima i koje pružaju jedinstven doživljaj. U budućnosti će se nastaviti trend inoviranih brendiranih usluga i turisti će biti ti koji će utjecati na stvarnje inovacija koje će diktirati promjene u turističkom sektoru. Povećana dostupnost interneta širom svijeta i kreiranje turističkih web (fb, twiter,instagram) stranica putem kojih je moguća dvosmjerna komunikacija uveliko su doprinijeli stvaranju novih načina razmjene informacija između turista, agencija,poduzeća itd. Ovaj način komunikacije je smanjio troškove marketinga,ali i doveo do veće samostalnosti turista.
Keywordsinovation destination branding tourism
Parallel title (English)INOVATIONS IN BRANDING OF TOURIST DESTINATIONS
GranterPolytechnic of Sibenik
Lower level organizational unitsManagement
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2017-10-26
Parallel abstract (English)
Tourist product must be attractive to tourists, and what is better then branded product. Tourists nowdays are not estatic in visiting destinations that are in growth phase. They tend to visit destinations that are allready branded, original and have inovative products and services. Ones that match their needs and expectations and give them unique experience. In future, trend of branded and inovative services will continue that will affect making of inovations that will dictate changes in tourist sector. Growth of availability of internet world wide and creating of tourist web pages (fb, twitter, instagram) which allow two way comunication largely affected new ways in trading informations between tourists, agencies, firms ect. This way of comunication has lowered costs of marketing, but brought bigger independency to tourists
Parallel keywords (Croatian)inovacija destinacija brendiranje turizam
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:888097