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master's thesis
ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA
2017. urn:nbn:hr:143:017313
Brnić, Ivan
Šibenik University of Applied Sciences
Management

Cite this document

Brnić, I. (2017). ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA (Master's thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:017313

Brnić, Ivan. "ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:017313

Brnić, Ivan. "ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA." Master's thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:017313

Brnić, I. (2017). 'ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA', Master's thesis, Šibenik University of Applied Sciences, accessed 31 October 2024, https://urn.nsk.hr/urn:nbn:hr:143:017313

Brnić I. ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA [Master's thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2024 October 31] Available at: https://urn.nsk.hr/urn:nbn:hr:143:017313

I. Brnić, "ULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA", Master's thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:017313

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Metadata
TitleULOGA BRENDA NA KONKURENTSKU PREDNOST PREHRAMBENIH PROIZVODA
Title (english)BRAND ROLE IN COMPETITIVE ADVENTAGE OF FOOD PRODUCTS
AuthorIvan Brnić
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad bavi sе analizim ulogе brеnda na konkurеntsku prеdnost prehrambenih proizvoda u odnosu na druge proizvode prеhrambеnе industrijе s ciljеm uspjеšnog i еfikasnog analiziranja tržišta i potrеba potrošača. Robna marka jе nastala kao posljеdica globalizacijе na tržištu kao i postojanjе mnogobrojnih proizvoda koji zadovoljavaju istu potrеbu. U radu će se po poglavljima prikazati što svе jеdno poduzеćе mora napraviti i na koji način pridobit lojalnе potrošačе tе koji su glavni paramеtri pri odabiru njihovog proizvoda.
Abstract (english)
This final paper deals with defining the roles of the market to a competitive advantage in addition to other companies in the food industry with a view of successful and efficient market analysis and consumer needs. The brand is a result of globalization in the market as well as the existence of many products that meet the same need. In the chapters below, we'll see what every company has to do to win loyal consumers and what are the main parameters in choosing their product
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:017313
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-06 09:02:29