This work presents the importance of good communication and participants relations in the organization and the process of sustainable development as one of the basic conditions for successful work and presentation of tourist destination on the market. Communication is one of the main skills in tourism and almost all activities takes place by its implementation. In order to reach the conclusion, a literature review was considered , focusing on the research of conceptual determinations of communication and actions of communication processes in the sustainable management of the organization. Professional literature was also considered to show the importance of managers and employees as the main participants in the communication process. The priority of each organization is clear communication at all levels of the organization, improving communication and reducing conflicts and problems in the communication process within the organization.