The theme of the final work is a destination management and special forms of tourism, with a focus on rural tourism in the tourist destination "Međimurje”. The work is divided into six chapters, together with an introduction and a conclusion. The paper tells about the history of Međimurje as a tourist destination, which is situated between two rivers Mura and Drava rivers. It is also mentioned for the historical and traditional heritage as the Foundation of the development of tourism in Međimurje. Destination management includes the portal Visit Međimurje through promotion of Međimurje as a tourist destination, and care about the tourist products. Special forms of tourism in Međimurje is based on its geographical area that was the reason there are these specific types of tourism; cycling, rural tourism, golf tourism, wellness tourism, conference tourism and wine tourism. Each of them is special for its activities and programs for tourists but rural tourism has the most important role. Rural tourism based on sustainable development, which helps preserve the local identity, traditions and customs, protecting the environment, and helps the development of rural areas. Sustainable tourism is a fundamental driver of all other economic activities.