Access restricted to higher education institution's students and staff
master's thesis
DESTINATION MANAGEMENT AND SPECIAL FORMS OF TOURISM, WITH A FOCUS ON THE RURAL TOURISM IN THE TURISTIC DESTINATION "MEDIMURJE"

Jasmina Tot
Metadata
TitleDestinacijski menadžment i posebni oblici turizma s naglaskom na ruralni turizam u turističkoj destinaciji "Međimurje"
AuthorJasmina Tot
Mentor(s)Ivana Žilić (thesis advisor)
AbstractTema završnog rada je destinacijski menadžment i posebni oblici turizma s naglaskom na ruralni turizam u turističkoj destinaciji „Međimurje“. Rad je podijeljen u šest poglavlja zajedno sa uvodom i zaključkom. U radu se govori o povijesti Međimurja kao turističke destinacije, koje se smjestilo između dvije rijeke Mure i Drave. Također se spominje povijesna i tradicijska baština kao temelj razvitka turizma u Međimurju. Destinacijski menadžment uključuje portal Visit Međimurje kroz promoviranje Međimurja kao turističke destinacije, te brigu o turističkim proizvodima. U radu se posebna pažnje pridaje posebnim oblicima turizma s naglaskom na ruralni turizam. Posebni oblici turizma u Međimurju temelje se na dobrom geografskom području koje je uvjetovalo da postoje ove posebne vrste turizma; cikloturizam, ruralni turizam, golf turizam, welness turizam, kongresni turizam i vinski turizam. Svaki od od njih je poseban po svojim aktivnostima i programima za turiste ali ruralni turizam ima najznačajniju ulogu. Ruralni turizam temelji se na održivom razvoju koji pomaže očuvanju lokalnog identiteta, tradicije i običaja, štiti okoliš, te pomaže razvoju ruralnih krajeva. Održivi turizam je temeljni okretač svih ostalih gospodarskih aktivnosti.
KeywordsMeđimurje destination management specific forms of tourism sustainable development
Parallel title (English)DESTINATION MANAGEMENT AND SPECIAL FORMS OF TOURISM, WITH A FOCUS ON THE RURAL TOURISM IN THE TURISTIC DESTINATION "MEDIMURJE"
Committee MembersDivna Goleš
Ana Perišić
Ivana Žilić
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-07-09
Parallel abstract (English)The theme of the final work is a destination management and special forms of tourism, with a focus on rural tourism in the tourist destination "Međimurje”. The work is divided into six chapters, together with an introduction and a conclusion. The paper tells about the history of Međimurje as a tourist destination, which is situated between two rivers Mura and Drava rivers. It is also mentioned for the historical and traditional heritage as the Foundation of the development of tourism in Međimurje. Destination management includes the portal Visit Međimurje through promotion of Međimurje as a tourist destination, and care about the tourist products. Special forms of tourism in Međimurje is based on its geographical area that was the reason there are these specific types of tourism; cycling, rural tourism, golf tourism, wellness tourism, conference tourism and wine tourism. Each of them is special for its activities and programs for tourists but rural tourism has the most important role. Rural tourism based on sustainable development, which helps preserve the local identity, traditions and customs, protecting the environment, and helps the development of rural areas. Sustainable tourism is a fundamental driver of all other economic activities.
Parallel keywords (Croatian)Međimurje destinacijski menadžment specifični oblici turizma održivi razvoj
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:450394
CommitterNives Paškov Milošević