Access restricted to higher education institution's students and staff
master's thesis
CORPORATE SOCIAL RESPONSIBILITY IN EXAMPLE OF DOGUS GROUP

Ivan Ružić
Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU DOGUS GRUPE
AuthorIvan Ružić
Mentor(s)Tanja Radić Lakoš (thesis advisor)
AbstractDruštveno odgovorno poslovanje je novi pristup upravljanja poduzećem. To je pristup koji se bazira na nekoliko načela, a najvažnije je naglasiti da je cilj uz profitabilnost poduzeća također i briga za zaposlenike, briga za okoliš i lokalnu zajednicu. To je jedan kompleksan način upravljanja koji se ne može izgraditi u jednoj noći. Potrebno je puno ulaganja, puno želje i volje što vlasnika i menadžera poduzeća toliko i zaposlenih, jer ukoliko se ne ulaže dovoljno u zaposleniku, njihovo znanje i obuku jako je teško implementirati društveno odgovorno poslovanje u poduzeće. Društveno odgovorno poslovanje nije novi način poslovanja, ali svakako je način koji tek u zadnjih deset godina je doživio jednu veliku ekspanziju i tek u zadnjem desetljeću su se počele uviđati sve koristi koje donosi društveno odgovorno poslovanje i zato danas veliki broj poduzeća se odlučuje za upravo ovaj način poslovanja, za društveno odgovorno poslovanje i sve što ono donosi. Poslodavci koji se odluče za društveno odgovorno poslovanje moraju znati i biti obučeni sami za implementaciju jednog takvog projekta, jer društveno odgovorno poslovanje sa sobom povlači jako puno obaveza i odluka koje će se odraziti na samo poslovanje poduzeća. U ovom radu će biti objašnjeno sve o društveno odgovornom poslovanju, od povijesti, pa do današnje situacije u svijetu, u Republici Hrvatskoj, a na kraju će sve biti potkrepljeno jednim primjerom i istraživanjem.
KeywordsCoorporate social responsibility Dogus Group employee local community
Parallel title (English)CORPORATE SOCIAL RESPONSIBILITY IN EXAMPLE OF DOGUS GROUP
Committee MembersNikolina Gaćina
Ivana Beljo
Tanja Radić Lakoš
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-09-28
Parallel abstract (English)Corporate social responsibility is a new approach to enterprise management. It is an approach which is based on several principles, the most important is to emphasize that the goal with a company's profitability also is care for employees, respect for the environment and the local community. It is a complex way of management which can’t be built in one night. It takes a lot of investment, a lot of desire and will, as from the owners and managers of company and also from employees, because if company doesn’t invest enough in the employee, their knowledge and training it will be very difficult to implement corporate social responsibility in the company. Corporate social responsibility is not a new way of doing business, but it's a way that only in the last ten years has seen a great expansion and only in the last decadecompany’s have begun to realize all the benefits of corporate social responsibility and this is why a large number of companies are thinking for exactly this way of doing business, for corporate responsibility and all that it brings. Employers who decide for socially responsible business must know and be trained themselves for the implementation of such a project, because socially responsible business asks for a lot of responsibilities and decisions that will affect a company's business. In this I work will explain all about corporate social responsibility, from her history, true all periods, to the present situation in the world, in Croatia, and in the end everything will be supported by an example and research.
Parallel keywords (Croatian)DOP Društveno odgovorno poslovanje Dogus Grupa zaposlenici lokalna zajednica
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:815833
CommitterNives Paškov Milošević