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undergraduate thesis
VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU
2017. urn:nbn:hr:143:072096
Rončević, Klara
Šibenik University of Applied Sciences
Management

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Rončević, K. (2017). VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:072096

Rončević, Klara. "VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:072096

Rončević, Klara. "VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU." Undergraduate thesis, Šibenik University of Applied Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:143:072096

Rončević, K. (2017). 'VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:143:072096

Rončević K. VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2017 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:143:072096

K. Rončević, "VAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:143:072096

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Metadata
TitleVAŽNOST PROUČAVANJA PONAŠANJA POTROŠAČA U MARKETINGU
Title (english)THE IMPORTANCE OF OBSERVING CONSUMER BEHAVIOR
AuthorKlara Rončević
MentorJelena Šišara (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se govori o ponašanju potrošača kao i o ključnim čimbenicima koji utječu na njihovo ponašanje i konačnu odluku o kupnji određenog proizvoda ili usluge. Ponašanje potrošača kompleksan je proces na koji utječe niz vanjskih i unutarnjih čimbenika. Svaki potrošač odabire one proizvode koji su u skladu s njegovim željama i očekivanjima te marketinški stručnjaci moraju kontinuirano pratiti potrebe potrošača kako bi postigli maksimalno zadovoljstvo kupaca te ostvarili tržišnu konkurentnost. Temeljem analize vanjskih i unutarnjih čimbenika, vidljivo je kako je svaki čimbenik jedinstven za svakog kupca, drugim riječima ne postoje dvije osobe koje se ponašaju i reagiraju isto kada je u pitanju jedan proizvod ili usluga. Ciljevima rada utvrđeno je kako i na koji način na potrošačko ponašanje utječu osobni, psihološki te društveni čimbenici. Neki od njih su vrlo složeni i imaju snažan utjecaj pa se danas sve raznolikijom ponudom i brojnim marketinškim metodama kupca pokušava navesti na kupnju određenog proizvoda.
Abstract (english)
The main theme of this paper is cosumer behavior and a key factors affecting their behavior and the final decision to purchase a particular product or service. Consumer behavior is a complex process influenced by a number of external and internal factors. Each consumer chooses products that are in accordance with his / her wishes and expectations, and marketing experts must continually monitor the needs of consumers to achieve maximum customer satisfaction and achieve market competitiveness. Based on the analysis of external and internal factors, it is evident that each factor is unique to each customer, in other words, there are no two people who behave and react when it comes to a product or service. The objectives of the work identified how and in which way consumer behavior is influenced by personal, psychological and social factors. Some of them are very complex and have a strong impact, so today, with a more diverse offer and numerous marketing methods, customers are trying to point to the purchase of a particular product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:072096
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-05 10:44:47