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INNOVATIVE BRAND MANAGEMENT WITH FOCU ON TOURISM, ARCHITECTURE AND DESIGN
Maja Peran (2015)
Polytechnic of Sibenik
Management
Cite this document

Peran, M. (2015). INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:770910

Peran, Maja. "INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN." Master's thesis, Polytechnic of Sibenik, 2015. https://urn.nsk.hr/urn:nbn:hr:143:770910

Peran, Maja. "INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN." Master's thesis, Polytechnic of Sibenik, 2015. https://urn.nsk.hr/urn:nbn:hr:143:770910

Peran, M. (2015). 'INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN', Master's thesis, Polytechnic of Sibenik, accessed 15 October 2019, https://urn.nsk.hr/urn:nbn:hr:143:770910

Peran M. INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN [Master's thesis]. Šibenik: Polytechnic of Sibenik; 2015 [cited 2019 October 15] Available at: https://urn.nsk.hr/urn:nbn:hr:143:770910

M. Peran, "INOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN", Master's thesis, Polytechnic of Sibenik, Šibenik, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:143:770910

Metadata
TitleINOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN
Title (english)INNOVATIVE BRAND MANAGEMENT WITH FOCU ON TOURISM, ARCHITECTURE AND DESIGN
AuthorMaja Peran
MentorIvana Žilić (mentor)
Committee memberDivna Goleš
Committee memberAna Perišić
Committee memberIvana Žilić
GranterPolytechnic of Sibenik
(Management)
Šibenik
Defense date and country2015-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Inovacija je uspješno korištenje novih ideja, odnosno preoblikovanje tih ideja kako bi postigle uspjeh na tržištu. Brend stvara trajan identitet i potiče osjećaj korisnosti i povjerenja. Inoviranje brenda osigurava korisnicima da ponudu dožive na drugačiji, za njih poseban način. Dubai je pravi primjer inoviranja brenda i postizanja uspjeha. Grad koji je stvoren iz pustinje danas je jedna od najpoznatijih destinacija sa mnogim modernim građevinama od kojih su najpoznatije Burj Khalifa koja je ujedno i najviša zgrada na svijetu, zatim hotel Burj al-Arab koji je svojim dizajnom i luksuznom uređenosti jedan od najpoznatijih hotela na svijetu. Sa planiranim projektima za budućnost, popularnost ovog grada će i dalje rasti, kako u turističkom, tako i u poslovnom smislu.
Abstract (english)
Innovation is successful use of new ideas and transform these ideas to the success. The brand creates a lasting identity and gives a sense of the trust. Innovating brand provides costumers offer a different experience for them. Dubai is a true example of innovation and brand to achieve success. The city, who was created out of the desert, today is one of the most popular destionation, with many modern buildings, most famous the Burj Khalifa, which is also the tallest building in the world, then the hotel Burj al-Arab, with his desing and luxurious interior become one of the most popular hotel in the world. With project planned for the future, the popularity of the city will continue to grow, both in tourism and in the business terms.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:770910
Study programmeTitle: Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta (stručni/a specijalist/specijalistica menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2016-02-04 12:12:49