Access restricted to higher education institution's students and staff
master's thesis
INNOVATIVE BRAND MANAGEMENT WITH FOCU ON TOURISM, ARCHITECTURE AND DESIGN

Maja Peran
Metadata
TitleINOVATIVNO UPRAVLJANJE BRENDOVIMA S NAGLASKOM NA TURIZAM, ARHITEKTURU I DIZAJN
AuthorMaja Peran
Mentor(s)Ivana Žilić (thesis advisor)
AbstractInovacija je uspješno korištenje novih ideja, odnosno preoblikovanje tih ideja kako bi postigle uspjeh na tržištu. Brend stvara trajan identitet i potiče osjećaj korisnosti i povjerenja. Inoviranje brenda osigurava korisnicima da ponudu dožive na drugačiji, za njih poseban način. Dubai je pravi primjer inoviranja brenda i postizanja uspjeha. Grad koji je stvoren iz pustinje danas je jedna od najpoznatijih destinacija sa mnogim modernim građevinama od kojih su najpoznatije Burj Khalifa koja je ujedno i najviša zgrada na svijetu, zatim hotel Burj al-Arab koji je svojim dizajnom i luksuznom uređenosti jedan od najpoznatijih hotela na svijetu. Sa planiranim projektima za budućnost, popularnost ovog grada će i dalje rasti, kako u turističkom, tako i u poslovnom smislu.
Keywordsinnovation brand design architecture top destination
Parallel title (English)INNOVATIVE BRAND MANAGEMENT WITH FOCU ON TOURISM, ARCHITECTURE AND DESIGN
Committee MembersDivna Goleš
Ana Perišić
Ivana Žilić
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-06-15
Parallel abstract (English)Innovation is successful use of new ideas and transform these ideas to the success. The brand creates a lasting identity and gives a sense of the trust. Innovating brand provides costumers offer a different experience for them. Dubai is a true example of innovation and brand to achieve success. The city, who was created out of the desert, today is one of the most popular destionation, with many modern buildings, most famous the Burj Khalifa, which is also the tallest building in the world, then the hotel Burj al-Arab, with his desing and luxurious interior become one of the most popular hotel in the world. With project planned for the future, the popularity of the city will continue to grow, both in tourism and in the business terms.
Parallel keywords (Croatian)inovacija brend dizajn arhitektura top destinacija
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:770910
CommitterNives Paškov Milošević