Access restricted to higher education institution's students and staff
master's thesis
Branding and Innovation in The Case of D Hotel Maris

Kristina Jurić
Metadata
TitleBranding i inovacije na primjeru D hotel Maris
AuthorKristina Jurić
Mentor(s)Mili Razović (thesis advisor)
AbstractTema ovog rada je Branding i inovacije na primjeru D Hotel Marisa. U radu je objašnjena važnost inoviranja turističke ponude te je pobliže pojašnjen razvitak Dogus Grupe, način upravljanja, briga o zaposlenicima te nove ideje i investicije kojima je Dogus Grupa napravila iskorak u Turskoj. Također je u radu prikazana kompletna ponuda ovoga hotela te razne zanimljivosti kao što su dizajn hotela i materijali od kojih su razni predmeti napravljeni posebno za ovaj hotel kako bi svojim gostima pruštio vrhunski luksuz i nezaboravan odmor.
KeywordsD Hotel Maris Dogus Grupa Dogus Tourism group branding innovations
Parallel title (English)Branding and Innovation in The Case of D Hotel Maris
Committee MembersAna Udovičić
Ivana Kardum Goleš
Mili Razović
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-10-26
Parallel abstract (English)The subject of this thesis is Branding and innovation in the case of D Hotel Maris. In this work I have explained the importance of innovating tourist offer and development of Dogus Group, management, care for employees and new ideas and investments which Dogus Group made a step forward in Turkey. Also explains the complete range of this hotel and a variety of attractions such as the design of the hotel and the materials from which the various items are made of, specifically for the hotel to provide its guests the ultimate luxury and an unforgettable experience of vacation.
Parallel keywords (Croatian)D Hotel Maris Dogus Grupa Dogus Tourism grupa brendiranje inovacije
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:345975
CommitterNives Paškov Milošević