prikaz prve stranice dokumenta IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA
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undergraduate thesis
IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA
2016. urn:nbn:hr:143:089012
Skelin, Marijan
Šibenik University of Applied Sciences
Management

Cite this document

Skelin, M. (2016). IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA (Undergraduate thesis). Šibenik: Šibenik University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:143:089012

Skelin, Marijan. "IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:089012

Skelin, Marijan. "IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA." Undergraduate thesis, Šibenik University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:143:089012

Skelin, M. (2016). 'IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA', Undergraduate thesis, Šibenik University of Applied Sciences, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:143:089012

Skelin M. IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA [Undergraduate thesis]. Šibenik: Šibenik University of Applied Sciences; 2016 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:143:089012

M. Skelin, "IZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA", Undergraduate thesis, Šibenik University of Applied Sciences, Šibenik, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:143:089012

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Metadata
TitleIZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA
Title (english)CREATION OF A MARKETING PLAN FOR A NEW PRODUCT BASED ON EXAMPLE OF COSTA CRUISES
AuthorMarijan Skelin
MentorJELENA ŠIŠARA (mentor)
GranterŠibenik University of Applied Sciences
(Management)
Šibenik
Defense date and country2016-03-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U prvom dijelu rada predstavljaju se temelji marketinga na kojima se bazira izrada marketinškog plana. Objašnjen je postupak sastavljanja i koje bi dijelove kvalitetan marketinški plan, bilo koje razine, trebao sadržavati. Nakon toga dijelovi marketinškog plana su predstavljeni sa direktnim osvrtom na zadnji dio rada, sam marketinški plan pripremljen za poslovni poduhvat Costa Crociere, vodeće europske kruzing kompanije. Poduhvat je nazvan Italy's finest.
Abstract (english)
First part of the work presents marketing groundwork on which is based creation of marketing plan. Step by step process of compilation is explained, including which parts should be contained in a marketing plan, regardless of the level. Afterwards, parts of a marketing plan are presented with direct references to the final part of the work, marketing plan itself created for a business undertaking of Costa Cruises, leading European cruise company. That business undertaking is named Italy’s finest.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:143:089012
Study programmeTitle: Management; specializations in: Tourism Management, Information Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-04-07 07:04:13