undergraduate thesis
CREATION OF A MARKETING PLAN FOR A NEW PRODUCT BASED ON EXAMPLE OF COSTA CRUISES

Marijan Skelin (2016)
Polytechnic of Sibenik
Metadata
TitleIZRADA MARKETINŠKOG PLANA U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU COSTA CROCIERE SPA
AuthorMarijan Skelin
Mentor(s)JELENA ŠIŠARA (thesis advisor)
Abstract
U prvom dijelu rada predstavljaju se temelji marketinga na kojima se bazira izrada marketinškog plana. Objašnjen je postupak sastavljanja i koje bi dijelove kvalitetan marketinški plan, bilo koje razine, trebao sadržavati. Nakon toga dijelovi marketinškog plana su predstavljeni sa direktnim osvrtom na zadnji dio rada, sam marketinški plan pripremljen za poslovni poduhvat Costa Crociere, vodeće europske kruzing kompanije. Poduhvat je nazvan Italy's finest.
KeywordsMarketing plan Costa Italy’s finest
Parallel title (English)CREATION OF A MARKETING PLAN FOR A NEW PRODUCT BASED ON EXAMPLE OF COSTA CRUISES
GranterPolytechnic of Sibenik
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Tourism Management, Information Management
Study specializationTourism Management
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-03-02
Parallel abstract (English)
First part of the work presents marketing groundwork on which is based creation of marketing plan. Step by step process of compilation is explained, including which parts should be contained in a marketing plan, regardless of the level. Afterwards, parts of a marketing plan are presented with direct references to the final part of the work, marketing plan itself created for a business undertaking of Costa Cruises, leading European cruise company. That business undertaking is named Italy’s finest.
Parallel keywords (Croatian)Marketing plan Costa Italy's finest
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:089012
CommitterNives Paškov Milošević