Access restricted to higher education institution's students and staff
master's thesis
SOCIAL MEDIA AS A CHANNEL COMMUNICATIONS IN TOURISM

Maja Blašković
Metadata
TitleDRUŠTVENE MREŽE KAO KANAL KOMUNIKACIJE U TURIZMU
AuthorMaja Blašković
Mentor(s)Jelena Šišara (thesis advisor)
AbstractPojavom i razvojem društvenih mreža promijenili su se i uobičajeni poslovni modeli. Pomoću internetskih društveni mreža moguće je izravno komunicirati s klijentima, direktno nuditi proizvode i usluge, očekivati „feedback“, a pri tom se vrlo jeftino reklamirati. S obzirom da su društvene mreže jedan od najbitnijih marketing alata, svaka bi se kompanija trebala fokusirati na internet komunikaciju putem društvenih mreža s postojećim i potencijalnim klijentima. Da bi se kvalitetno komuniciralo putem interneta potrebno je znanje i vještine. Cilj ovog rada je prikazati korisnost novih oblika marketing komunikacija putem internetskih društvenih mreža te na koji način utječu na poslovanje turističkih kompanija.
Keywordssocial networks communication in tourism marketing communications
Parallel title (English)SOCIAL MEDIA AS A CHANNEL COMMUNICATIONS IN TOURISM
GranterVeleučilište u Šibeniku
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2016-09-27
Parallel abstract (English)With the advent and development of social networks the usual business models have also changed. Internet social networks facilitate direct communication with customers, offer of products and services, enable potential feedback and are at the same very cheap to advertise. Given that the social network is one of the most important marketing tools, each company should focus on internet communication via social networks with existing and potential customers . In order to be well communicated over the internet requires knowledge and skills. The aim of this paper is to show the usefulness of new forms of marketing communication through internet social networks and how it affects business travel companies.
Parallel keywords (Croatian)društvene mreže komunikacija u turizmu marketing komunikacije
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of useAll rights reserved
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:966413
CommitterNives Paškov Milošević