Access restricted to higher education institution's students and staff
undergraduate thesis
UPRAVLJANJE TURISTIČKOM DESTINACIJOM S OSVRTOM NA RURALNI TURIZAM DALMATINSKE ZAGORE

Josip Pastuović
Metadata
TitleUPRAVLJANJE TURISTIČKOM DESTINACIJOM S OSVRTOM NA RURALNI TURIZAM DALMATINSKE ZAGORE
AuthorJosip Pastuović
Mentor(s)Ana Udovičić (thesis advisor)
AbstractRazvoj ruralnog turizma predstavlja poseban izazov zbog čitavog niza razloga. Prije svega, njegova nerazvijenost, nedovoljno razvijene strategije razvoja i nepoznata tržišna pozicija za proizvode i usluge. Činjenica je kako to nije samo problem u Republici Hrvatskoj, nego i u većem dijelu Europe. S obzirom na članstvo u Europskoj uniji ruralni razvoj Dalmatinske zagore postaje još zanimljiviji. Ukoliko se napravi kvalitetna strategija razvoja ruralnog turizma, možemo biti potpomognuti sredstvima iz europskih fondova. U Hrvatskoj se vide napori u razvoju ruralnog turizma, ali ti su napori tek na početku razvoja. Smatra se da je Dalmatinska zagora turistički neistražena, te ima mogućnosti stvoriti skup proizvoda koji se temelje na postojećim resursima, kulturno-povijesnoj baštini, te karakteristikama tradicionalnog ruralnog načina života. Na temelju toga ključ za uspjeh turističke destinacije temelji se na ekonomiji iskustva, odnosno izgradnje emotivne veze između gosta i destinacije. Nastojanje je bilo steći uvid u trenutno stanje turističkih potencijala u Dalmatinskoj zagori, a u cilju davanja konkretnih prijedloga za razvoj postojećih resursa i stvaranja novih turističkih proizvoda u svrhu kreiranja ponude.
KeywordsŠibensko- kninska county Managament experience destination rural tourism
Committee MembersJasmina Sladoljev (committee chairperson)
Nikolina Gaćina (committee member)
Ana Udovičić (committee member)
GranterVeleučilište u Šibeniku
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeprofessional
Study levelundergraduate
Study programmeManagement; specializations in: Tourism Management, Information Management
Study specializationTourism Management
Academic title abbreviationbacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09-14
Parallel abstract (English)Developement of rural tourism presents a special challenge in number of reasons. First of all is insuflicient development, underdevelopment strategy of growth and unknown position on market for products and services. The fact is that this is not only Croatian problem, but also European countries can relate. This becomes interesting because we are the members of European Union so it means if we could make quality rural development strategy, we could use EU funding for our growth. As far as we know we are only in the begining of developement, and we have to put much more effort. It is belived tthat Dalmatinska Zagora is unexplored, but has the abillity to create a paltet of products based on cultural heritage and traditional rural way of life. Based on that, the key to sucess is based on exerience economy, and building emotional connection between customer and destination. The main goal was to gain insight in to the current state of potentionals, all in purpose of giving concrete proposal to developement existing resaurses in creation of new peoducts.
Parallel keywords (Croatian)Šibensko – kninska županija Upravljanje doživljaj destinacija ruralni turizam
Resource typetext
Access conditionAccess restricted to higher education institution's students and staff
Terms of useAll rights reserved
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:601614
CommitterNives Paškov Milošević