master's thesis
ANALYSIS OF PROMOTION OF SMALL FAMILY HOTELS

Patrik Granc
Metadata
TitleAnaliza promocije malih obiteljskih hotela
AuthorPatrik Granc
Mentor(s)Jelena Šišara (thesis advisor)
AbstractU ovom radu posvetili smo se analizi promocije malih obiteljskih hotela. Struktura samog rada podijeljena je u cjeline koje prikazuju osnovne pojmove hotelijerstva, i samog načina funkcioniranja hotela. Spomenut ćemo i udruge koje pripomažu razvoju malih obiteljskih hotela te kakva je njihova konkretna uloga u cjelokupnom razvoju hotelskog turizma u Hrvatskoj. Kroz daljnju analizu pojmovi se sužavaju sa općeg dijela na konkretne primjere malih obiteljskih hotela. Tematika malog obiteljskog hotela obrađena je kroz analizu samog mjesta gdje se hotel nalazi te njegov utjecaj na cjelokupni turistički razvoj naselja. Otkrit ćemo pozitivne i negativne strane malih obiteljskih hotela, te dati završnu analizu cjelokupnog rada.
Keywordssmall family hotels tourism accommodation
Parallel title (English)ANALYSIS OF PROMOTION OF SMALL FAMILY HOTELS
Committee MembersIvica Poljičak
Divna Goleš
Jelena Šišara
GranterVeleučilište u Šibeniku
Lower level organizational unitsMenadžment
PlaceŠibenik
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement
Academic title abbreviationSruč.spec.oec.
Genremaster's thesis
Language Croatian
Defense date2015-11-12
Parallel abstract (English)In this paper, we dedicated ourselves to the analysis of the promotion of small family hotels. The structure of the work is divided into meaningful content that is showing the basic concepts of hotels, and their mode of operation. We will mention the associations that contributes to the development of small family hotels and what is their specific role in the overall development of the hotel tourism in Croatia. Through further analysis of the concepts and types of hotels in general we will concrete ourselves on examples of small family hotels. The theme of a small family hotel is treated through empirical research and comprehensive analysis of the town where the hotel is located. Also we will see its impact on the touristic development of the settlement itself. We will reveal the positive and negative aspects of small family hotels, and give a final analysis of the entire paper work.
Parallel keywords (Croatian)mali obiteljski hoteli turizam promocija
Resource typetext
Access conditionOpen access
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/hr/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:143:006072
CommitterNives Paškov Milošević